Alert Message

The sales frequency for all customers is dropping

Severity

This is a MEDIUM severity problem for most environments. Should this deteriorate further a stronger alert will be reported

Explanation

The frequency customers purchase from you is getting longer for a majority of your customers. For example, if they used to purchase every 7 days from you, they are now purchasing every 9 days

Action to take

This alert may be ignorable if there are known triggers that would cause customers to reduce their purchase frequency, such as annual holidays

Attempt to determine why customers purchase frequency is reducing. If this trend continues you may find your overall sales reducing considerably.