Alert Message

The sales frequency for all customers has dropped two periods in a row

Severity

This is a HIGH severity problem for most environments

Explanation

The frequency customers purchase from you is getting longer for a majority of your customers. The purchase frequency is the duration between sales. This specific alert is raised when the purchase frequency has noticably dropped 2 periods in a row.

This alert is only measuring known customer purchase frequency. If your business is largely cash customers then this alert may not be relevant.

Action to take

You can ignore this alert if seasonal variation exists, such as all customers going away for annual holidays.

If no seasonal reason exists for customers purchases slowing then you need to isolate why the purchase frequency is dropping. Some ideas

• Customers are finding alternative outlets for your products and services
• The need for your product is reducing
• New competitors have entered your marketspace.